How SERO-AI® Data Hub Build AI Digital Transformation in Malaysia 2026
AI Digital Transformation: Solving Property Developers’ Pain Points
As artificial intelligence continues to transform industries worldwide, the importance of AI literacy, digital innovation, education and sustainable growth has never been greater. On 11 June 2026, Infra Mobile Digital Sdn Bhd (IMD) was honored to be invited by Prof. Ts. Dr. Yu Yong Poh from Tunku Abdul Rahman University of Management and Technology (TARUMT) to conduct a special SERO-AI® workshop for TARUMT students and staff.
This initiative aims to introduce participants to the SERO-AI® platform while demonstrating how AI digital transformation can help organizations improve operational efficiency, innovation, and ESG-driven growth.
Bridging AI Property Industry and Academia
The workshop reflects a meaningful industry-academic collaboration between IMD and TARUMT, bringing together academic expertise and industry experience to prepare students for the future workforce.
The session is spearheaded by Prof. Ts. Dr. Yu Yong Poh, Deputy Director of the Centre for Business Incubation, Entrepreneurship and Venture (CBIEV) at TARUMT. As a respected Data Science and AI expert, Dr. Yu has played an important role in promoting AI adoption and innovation within both academia and industry.
Introducing the SERO-AI® Platform
At the core of the workshop is SERO-AI®, an intelligent platform designed to consolidate fragmented data and connect multiple AI capabilities into a centralized ecosystem.
Organizations today often struggle with disconnected systems and scattered information. SERO-AI® addresses these challenges by serving as a unified AI hub where businesses can integrate data, automate workflows, generate insights, and support data-driven decision-making.
Participants were introduced to key capabilities including:
- AI-powered assistants
- WhatsApp automation
- Smart follow-up workflows
- Business Intelligence (BI) dashboards
- Data consolidation and analytics
The session will demonstrate how organizations can leverage AI not merely as a technological tool, but as a strategic enabler for growth and innovation. Through centralized analytics and intelligent automation, organizations can strengthen data-driven decision-making while accelerating their AI digital transformation journey.
AI Knowledge for the Next Generation
A key objective of the workshop is to promote AI knowledge among students and educators. Through practical demonstrations and real-world use cases, participants gained insights into how AI can be applied across customer service, sales automation, analytics, education, and business management.
The workshop also highlighted the rapid growth of AI In Malaysia, where businesses and institutions are increasingly adopting intelligent technologies to improve productivity and competitiveness.
As demand for AI skills continues to rise, nurturing future-ready digital talent has become essential for supporting the nation’s digital economy.
Supporting Digital Transformation and ESG Goals
Beyond productivity and automation, AI also plays an important role in supporting Environmental, Social, and Governance (ESG) initiatives.
By enabling smarter decision-making, reducing manual processes, optimizing resource utilization, and improving operational transparency, AI solutions can help organizations achieve both business and sustainability objectives.
The SERO-AI® platform aligns with these goals by helping organizations transform data into actionable intelligence, ultimately supporting more efficient, responsible, and future-ready operations.
This workshop highlights how digital transformation and ESG principles can work hand in hand, creating long-term value for businesses, educational institutions, and society as a whole.
AI Transformation and Future Opportunities
Beyond operational efficiency, AI plays a significant role in supporting digital transformation and ESG initiatives. By transforming data into actionable intelligence, organisations can become more agile, transparent, and future-ready.
The workshop further highlighted how AI digital transformation is shaping the future of business, while AI In Malaysia continues to gain momentum across industries.
IMD would like to thank Prof. Ts. Dr. Yu Yong Poh and TARUMT for the opportunity to engage with the university community. Through initiatives like this, we hope to continue developing future-ready digital talent and advancing AI in the Property Industry, while building a smarter and more innovative future through AI.
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