Trust Truth Transparency Header

Trust, Transparency, Truth, Tech and Talent for a Great Future

“Trust, Transparency, Truth, Technology and Talent”, it has been more than a year ago when, listening to an interview with a Singaporean academician,  I have heard for the first time the “5Ts strategy” towards the development of a sustainable future. I was driving and, can remember clearly, I parked at the roadside to listen carefully as these “5Ts thingy” explanation really pushed a number of buttons in my mind!

I have been in the property industry for more than 3 decades and I’ve always tried, unconsciously, to advocate these 5 pillars. Hearing someone spelling out so clearly the importance of being truthful and transparent if you want to build trust and adding in that, leveraging on the “Tech-age” stage, we are all living in, talent and technology can definitely help in building a future-proof, fair and equitable world to come blowed up my mind. Sometimes it is true that important things are so clear in front of us and yet we cannot see or understand!


Showing trust through parents holding baby's hand over KL skyline

Short and yet so powerful word! 

How often it is misused or, unfortunately, misplaced? When you trust something or someone, it means you are ready to follow and do accordingly, 100%. Kids with parents, wives and husbands, friends, leaders, politicians and head of states and the list could go on for long. There is no future without trust and, somehow, in these modern yet trying times, the technological advancement has and is helping in building mutual trust. Artificial Intelligence does not know how to lie and software, by definition, cannot cheat you.

When you apply the above to an important decision making process as the purchase of a property is, then you realise how trust is important as the decision to proceed is probably going to be the most important, from a financial point of view, of your life. ConsTech, PropTech and FinTech have enhanced the property purchasing journey making it trustable and seamless.

Comfortably seated on your sofa you check a project, do some compare contrast analysis and then you’re ready to go for a virtual walkthrough of the chosen unit. Selecting the unit, paying the booking fee and applying for a loan all happens on line and trust is again the fuel that moves the whole process forward. “TrusTech” is the backend pillar helping the property industry moving from good to great!



Trust comes in when the “ecosystem” is transparent, no lies or hidden tricks! Millennials and GenZ are known as champions of transparency. Transparency means making available all information, good and bad, about something to enable people to make unbiased and totally free decisions. Transparency start from the top of a pyramid and moves down to its roots. Governments, from all around the world, are discussing and testing e-government procedures and few countries have already started enabling this ultra-modern way of governance.

Transparency means making all data (big data) available for people to analyse them and making, in the process, wiser decisions. Related to the property ecosystem, transparency comes into play under the form of reliable data being released for public use, developers giving complete information on their project, authorities publishing master-planning information on infrastructures, public transportation and public services. Again technology has been helping the transparency implementation process to take place at faster pace.

The trick here is to understand that to obtain the trust of the market you have to be transparent and, fortunately, most developers are walking the talk. PropTech solutions at this regard have became more popular allowing people to check on line status of a project, surfing through public service providers to confirm the future highways or MRT lines stations and so on.

An important aspect of this “building-trust-through-transparency” process comes in when property buyers are receiving the key of their dwellings. In the past initiating a defect claim for a purchaser was like entering in the hell’s lobby.

Nowadays, Proptech provides solutions allowing online communication and defect liability management in a transparent, trustable and seamless way!


Lies have short legs, devil makes woks without covers, Pinocchio growing nose and more!

How many times have we heard these popular mantras cursing lies? And, how often have we been witnessing how lies can get people to lose their face, status and wealth? Countless!

The wheel keeps on revolving as being truthful means being transparent and consequently trustworthy! As said above, artificial intelligence does not know how to lie, which is a great thing, and lies are crushing over technology. I’m sure you all realise how much these 5Ts are meaningful on individual basis and, when linked to each other, extremely powerful; a bit like the 5 stones in the latest Marvel movie, “Avengers’ End Game”!

Let’s embrace more the Proptech implementation journey making sure of not being left behind!


The last two Ts mentioned by the interviewed during the radio broadcast, can easily be incorporated as one. There cannot be technological advancement without talents who are developed only through the contribution of technology.

In other words, there cannot be a sustainable future without technology which is, we like it or not, the bonding agent of the other 4 Ts. Technology, or Tech, is everywhere in our daily lives. From private to public side as smart homes, smart office, smart transportation, smart eating, smart studying and many more smart are regulating and helping our daily lives.

ProSales app

It becomes even more strategic and functional to think about tech when starting a journey to buy a property then! Isn’t it?

We would like to hear your comments on the above topic and open a discussion on the importance of the 5Ts for a sustainable future in property and more, leave a note below and we will follow up!   

About the author

DG 4 Blog

The opinions expressed in this article are solely of the author, Dr Daniele Gambero. 

Dr Gambero has been an expatriate to Malaysia from Italy, since 1998 and has more than 35 years of real estate experience. He is the co-founder and group CEO of REI Group of Companies, the Co-founder of and the deputy president of the Malaysia Proptech Association. 

In the past 10 years Daniele, as international and TEDX speaker, has engaged several hundreds thousand people talking about Property, Economy, Propenomy, Digital Marketing and Motivation. He is also a bestselling author and columnist on several magazines and main stream media.

Property bubble

“2020 Pandemic Adaptive” Property Market: Realistic or Just A Fascinating Dream?

The world has gone through several property market crashes in the past 50 years, none of them, though, has been “pandemic-fated” and should be compared to the current one! But, wait a moment, are we in a property market crash or bubble bursting situation?

pandemic boosting the property bubble, boom!

Property market crashes have always been, historically, driven by speculators whom, after entering the market at very favorable conditions, high demand low supply, massively left it to realize their own gains causing an overwhelming wave of “on-sale” properties, high supply low demand!

Call it “Property Market Crash 101” but in few simple words this is as simple as it is!

Bubble Bursting?

Are we, in Malaysia, even near to such a market scenario? In my humble view not at all as the Malaysian financial authority, namely Bank Negara Malaysia, has been curbing property speculation since long and we didn’t witness any massive sale off of properties for quite some time, even during this pandemic. This graphic shows, in an undeniable way, a drop of the property transactions’ volume with their values holding or showing a minimum decrease.

volume and values of property transaction in pre-pandemic era

Of course, we cannot deny it, there are some areas and type of properties where the supply has been absolutely overwhelming compared to the demand. Good examples are KLCC area where occupancy rates of residential properties have been falling for several years in a row and, Iskandar Malaysia, in the state of Johor, where property development has been running ahead of economic growth in terms of several years and thousands of “un-demanded properties”. 

The Future Scenario

All the above, unfortunately, should be looked at as history. Let us have a look at what, in my view, have been allowing, and hopefully will keep to, this unusual market behaviour? The world or the way we thought of it, for the first time since 1919, has been and is threatened by an unprecedented pandemic, Covid-19, which is radically reshaping our economies and way of living and working we all were used to.

Though the housing market has not been the trigger of this economic downturn, investors and homeowners start bracing themselves for the worst as it became clear that the pandemic would push the world economy into its deepest downturn ever.

Unexpected Bull Run

Keep on walking in uncharted territory, house prices picked up in the most middle- and high-income countries, in the rich world they rose at an annual rate of 5% and, even, some markets have started experiencing a bull run. Germany saw its house values 11% higher than the year before and the same goes for South Korea and parts of China.

Monetary Policy

Bank Negara, as most of the central banks around the world, has heavily cut policy rates reducing the cost of mortgage borrowing. Some borrowers, the ones with healthy financial background, can now afford to take out bigger mortgages; others find it easier to manage their existing loan repayments. Investors with spare cash at hand, are willing to invest more in property because yields on other assets have dropped and the share market appears to be highly unpredictable. In few words, property has raised its appeal and is sexier than before.

Fiscal Policy

In the past recessions, as people lose their jobs and their incomes fall, foreclosures heavily pushed house prices down. During the early stage of this pandemic though, many governments have enforced substantial helping policies to preserve households’ incomes. Handouts as wage subsidies and real financial support and grants to all industries have been introduced by most economies worldwide.

In Malaysia, the government and BNM have adopted measures to directly support the housing market allowing borrowers to firstly suspend their mortgage repayments for 2 quarters and then renegotiating the terms of their loans once the two quarters “payment holiday” ended in September 2020.

Changing Consumer’ Habits

In 2019 households in Malaysia and most SEA region countries, devoted 14% of their spending to housing costs. With an estimated 53% of office workers, since when the Covid-19 pandemic has started, working from home and a boosting of on-line businesses, many potential house buyers may want to spend more on a nicer place to live and the market has showed evidence that people are thinking of upgrading their dwellings.

They are looking for more space, with better soft infrastructures and not necessarily nearby the city centre. Suburban properties have been searched and are currently experiencing higher demand. This is happening not only in Malaysia and the SEA region but even in New York and San Francisco people are fleeing cities for the suburbs.

Global Trend

Data from Zillow, a housing marketplace, suggest urban and suburban property prices are rising at roughly the same pace as before pandemic while price growth in the highly-priced CBDs and city centres is actually slowing down. People are looking for bigger houses near where they already live, suburban areas, and for the ones residing in or near the city centres, the hunt for bigger living quarters has expanded towards the outskirts.

The strategic factor of this shift of preferences has been boosted by the faster digital transformation of the Malaysian developers to offer a safe digital and tech buying experience for all buyers. Plenty of “pandemic proof” solutions in this regards such as virtual or augmented reality, digital all-in-one property sales booking system, keys handing over and defect management systems or even community building and communication systems.

digital walk through of a fully digitalized all-in-one property sales booking system

In conclusion, yes I am not expecting a property market crash but few small intensity and not disturbing market adjustments with a good recovery starting already in the second-third quarter of 2021.

The Economist Intelligence Unit has clearly stated that: “It may take more than the deepest downturn since the Great Depression to actually shake the housing market’s foundations”

About the author

Dr Daniele Gambero Propenomist 1

The opinions expressed in this article are solely of the author, Dr Daniele Gambero. 

Dr Gambero has been an expatriate to Malaysia from Italy, since 1998 and has more than 35 years of real estate experience. He is the co-founder and group CEO of REI Group of Companies, the Co-founder of and the deputy president of the Malaysia Proptech Association. 

In the past 10 years Daniele, as international and TEDX speaker, has engaged several hundreds thousand people talking about Property, Economy, Propenomy, Digital Marketing and Motivation. He is also a bestselling author and columnist on several magazines and main stream media.

Property Development still brick and mortar business

Property Development in the 21st Century: still advocate the “brick and mortar” business model?

It was only a few years ago, three or four, when a property developer, at a conference, clearly stated that, no matter what, property development was and still is a brick and mortar business.

Since then, plenty of innovative solutions for property development have been introduced in the market and many developers have started reviewing their “brick and mortar” style towards a more suitable and definitely sustainable digitally transformed world, the Proptech world.

Nowadays, everybody is talking about affordable housing and, for sure, digital transformation in property development is bringing a highly disruptive but positive impact in the property industry. The great thing is, properties shall cost less and consequently become more affordable! The how is not too complicated.

Below, I’m just giving a few examples of positive impact on property development from a costing point of view.

Proptech Positive Impact on Property Development

1) Pre-construction

Using big data and Ai is nowadays possible to understand clearly what the public is demanding in a certain area, what purchasing power do they have and which type of property they are looking for.

Valuers and professionals are preparing quite accurate feasibility studies using all the information as above and everything is there to give a clear direction to future property development.

2) During construction

We all have heard about BIM (Building information Modelling) which, though a precise integration of architect drawings with C&S (Civil and Structural) and M&E (mechanical and electrical) data allows to find and resolve beforehand all possible construction issues.

In this way the construction period will be shorter, easier and definitely less expensive.

IBS (Industrialized Building Systems) has been also widely adopted in property development. Its impact has reduced construction times and allowed better quality. Again, we talk about cost reductions.

3) After construction

Property defect animated picture from property development

Delivery of Vacant Possession, resolving construction defects and building communities have been mostly digitalized, as an example have a look at what ProFix can offer to both property developers and purchasers, and the outcome is once more cost efficiency and better relationships between all players.

4) Sales and Marketing

The day in which we will no longer need to visit a sales gallery of property development to discuss with an agent and to visit the show units is almost here! Nowadays, above all with the impact of Covid-19 pandemic and the forced social distancing, many developers have already adopted digital tools such as:

  • AR (Augmented Reality) and VR (Virtual Reality) to allow the public to visit their sales gallery and “virtually walk through” the proposed property.
  • Once the decision is made, on-line booking kicks in and,
  • in a few minutes since when the transaction has been completed, bankers have already received the loan application (pending documents),
  • the appointed lawyer is already preparing the Sale and Purchase Agreement and the sales staff can already see the new booking appearing on their digital sale charts.

You can see good examples of all the above visiting the few links below: for the Virtual Reality, for the virtual booking / sales admin and finally for the legal part. Another good example of how fast digital transformation is changing the property industry can be found in the website of the Malaysia Proptech Association.

malaysia proptech vertical 2020

ProSales has been at the frontline of real estate disruption since several years and helped developers in serving their purchasers in a seamless way. Are you ready for a future which is already happening in ours present?

Leave your comment below as we, at ProSales, would love to hear from you!

Stay safe and see you soon!

About the author

Dr Daniele Gambero Propenomist

The opinions expressed in this article are solely of the author, Dr Daniele Gambero. 

Dr Gambero has been an expatriate to Malaysia from Italy, since 1998 and has more than 35 years of real estate experience. He is the co-founder and group CEO of REI Group of Companies, the Co-founder of and the deputy president of the Malaysia Proptech Association. 

In the past 10 years Daniele, as international and TEDX speaker, has engaged several hundreds thousand people talking about Property, Economy, Propenomy, Digital Marketing and Motivation. He is also a bestselling author and columnist on several magazines and main stream media.

108171473 129684175463506 3350013796844502995 o

Property Online Purchase 101: Home Buyer’s Guide

Malaysian Property Talkshow:
“Property Online Purchase 101: Home Buyer’s Guide”

Property buyers have traditionally made purchase decisions at sales galleries and offices, giving property sales team great power to study and influence their prospective clients’ behaviors and preferences.

​​Millennials, who have grown up in a digital environment, are now the largest group of property buyers and couple with the rise of digital marketing and smart technologies have now threaten this long standing property sales pattern.​​

However, great as the digital medium is, due care must have had to purchase a property online. A homebuyer cannot afford any carelessness in the process.​​

So much has been discussed about digital marketing and property technology from the seller perspective but very little has been talked about from the buyer’s perspective, discuss with the buyers and explore the steps leading up to purchasing a property online in Malaysia.​

Dr. Daniele Gambero – Deputy President of Malaysia PropTech Association
Ms. Vanda Chan – Digital Marketing Specialist

Special Guest:
Dato’ Aric Ng – President of Mobile Commerce Association of Malaysia and Honarary President of Persatuan Usahawan Maju Malaysia

Malaysian Property Talkshow: Property Online Purchase 101: Homebuyer’s Guide

Malaysian Property Resolving Construction Claims and Disputes on Construction Projects Part 01 1

Manage New SOPs & Resolve Disputes to Keep Your Home Buyers Happy

Malaysian Property Talkshow:
“Resolving Construction Claims & Disputes on Construction Projects

As we enter the recovery phase until August, the impact of COVID-19 on the construction industry has started revealing itself.

We have flattened the curve but social distancing measures have caused many disruptions to construction operations and incur extra costs.

There are new SOPs and projects have been delayed. If these are not being handled properly, it will turn into disputes that will inevitably increase construction costs.

Moderator: Mr Premesh Chandran – CEO of Malaysiakini

Mr. Leong Hong Kit – MAC Consultant
Mr. Lam Wai Loon – Partner, of Harold & Lam Partnership

Malaysian Property Talkshow: Resolving Construction Claims & Disputes on Construction Projects

1 2 3 6